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Strategy for increasing public trust in the state

A research dossier on public-service modernization, digital government, professional education, integrity, data protection, accessibility and the operating model of institutional legitimacy in the age of generative AI.

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2026Edition
Research dossier · FEATURED-RESEARCH-DOSSIER GRAPHIC SYSTEM

Trust as the operating infrastructure of the state

In an environment shaped by generative artificial intelligence, deepfake risks, digital fragmentation and information noise, state authenticity is no longer a reputational advantage. It is a condition of stability. A modern state must be able to prove that its services are reliable, citizen data is protected, decisions are explainable and communication is accessible to every citizen.

Trust model Trust = Reliability × Fairness × Transparency ± Quality of delivery

The model demonstrates that a deficit in any core multiplier sharply reduces the total level of public trust. The quality of policy implementation acts as a regulator: it either strengthens institutional legitimacy or neutralizes even well-designed reforms.

41.4%Average trust in national government across OECD countries

Trust in central governments remains unstable and depends on service quality, macroeconomic stability and citizens’ perceived ability to influence public decisions.

45%Trust in local government across OECD countries

Local institutions are often perceived more favorably because citizens interact with them more frequently and can observe the practical results of administrative services.

95%Estonians’ trust in the state’s processing of personal data

This effect is associated with transparent data access, personal accountability of officials and the technical architecture of digital government.

1.8M+Users of Ukraine’s Diia.Education platform

Large-scale digital learning develops not only technical skills but also a new culture of interaction between citizens and public digital services.

The modern trust paradigm in public administration

Traditional state institutions around the world are facing a deep legitimacy crisis. In the digital age, trust is no longer created only through political statements. It is built through service quality, verifiable security, transparent data access, plain language and the professional competence of public officials.

Public administration must move from obsolete bureaucratic models toward flexible, human-centered service delivery. GovTech, EdTech and compliance infrastructure are no longer supporting instruments. They are components of a trust-maintenance system.

In this context, educational standards for the public service become strategically important. They determine whether the state can scale digital services without losing legitimacy, accessibility or security.

Institutional trust stack
  • Reliability: service continuity, cyber protection, operational resilience and continuity planning.
  • Fairness: accessibility, barrier-free service delivery and equal rules for all users.
  • Transparency: explainable decisions, auditable data access and clear public communication.
  • Quality of delivery: speed, professionalism, service culture and disciplined implementation.

OECD trust drivers and the socio-economic context

Public trust does not depend on political rhetoric alone. It correlates with the quality of everyday administrative services, inflation stability, perceived political efficacy, fiscal decentralization, integrity of public officials and the state’s capacity to respond to long-term challenges.

Region / groupLocal governmentNational governmentMain trust-gap driverPolitical efficacy
OECD countries45%41.4%

Satisfaction with the quality of everyday administrative services.

High sensitivity to inflation shocks and macroeconomic stability.

Latin America and the Caribbean37%21%–66%

Low assessment of civil-service integrity and persistent concerns about corruption.

Citizens who feel they can influence decisions demonstrate substantially higher trust.

Positive drivers

Real income per capita, social expenditure, fiscal decentralization, economic freedom and stable quality of public services.

Negative drivers

Unemployment, public debt, inflation, expectations of corruption, weak communication and low citizen agency in decision-making processes.

Distribution gap

Younger citizens, socially vulnerable groups and people with lower levels of education are more likely to doubt the state’s capacity to solve long-term problems.

Digital transparency and data protection: the Estonian model

Estonia’s digital state demonstrates that citizen control over personal data can become the core of public trust. A Data Tracker allows citizens to see who accessed their data, when, for what purpose and on which legal basis.

Criminal liability for unauthorized data access creates a strong disciplinary effect across the public service. Transparency is not merely declared. It is embedded into the architecture of public information systems.

The e-Governance Academy functions as a coordinating and knowledge-transfer institution, supporting international expertise and the development of indicators for national cyber readiness.

01Once-Only Principle

A citizen provides information to the state once. Repeated requests for the same documents and duplicated data collection should be eliminated procedurally and technically.

02X-Road

A decentralized data-exchange network connects registries without creating a single vulnerable mega-registry.

03Data Tracker

Citizens can see the history of access to their data and demand accountability for unlawful requests.

From theoretical training to practical public-sector competencies

The classical model of long-cycle education cannot keep pace with digital risks. Modern public service requires applied academies, short modules, simulations, evidence-based assessment and skills certification that can be verified in a real operational environment.

CodeTraining programmeStandardDuration / pass scoreOperational value
GA-001Zero Trust ArchitectureCISA / NIST40 hours / 80%

Builds the capability to design IT infrastructure resilient to attacks and data leakage.

GA-009Section 508 Accessibility ComplianceSection 50816 hours / 75%

Ensures barrier-free access to public digital services.

GA-030Records Management & Digital ArchivesRecords Standard20 hours / 75%

Strengthens document transparency and reduces risks of data falsification.

GA-031Security Operations Center for AgenciesSOC Standard36 hours / 80%

Develops real-time cyber threat detection skills for public institutions.

Gov.Academy operating logic

The learning platform should function as trust infrastructure: courses, assessments, certificates, research briefings and microcredentials must be linked to specific governance competencies, performance evidence and real public-sector scenarios.

Open courses →

Finland’s e-Oppiva model: free and open public education

Finland demonstrates a unified digital learning environment for the public sector. e-Oppiva combines an open portal for the general public with an internal Moodle environment for government institutions.

This reduces the distance between the public administration and civil society, creating a shared field of values, digital literacy, security awareness and ethical technology use.

100,000

Annual users in the public learning environment model.

600+

Practical courses in the digital-skills package for central government personnel.

Fair AI

Courses on ethical AI use, anti-discrimination and value-oriented public management.

Integrity, anti-corruption and lessons management

Formal ethics lectures do not create a sufficient behavioral effect. Effective integrity systems require simulations, conflict-of-interest analysis, whistleblower protection, compliance procedures and institutional learning mechanisms after crises.

StageOperational stepsFinal outputTrust impact
1. Identification

Capture the incident, analyze root causes and validate conclusions.

An officially documented systemic problem.

Demonstrates that the state is ready to recognize mistakes.

2. Prioritisation

Assess impact, allocate resources and assign accountable leaders.

An action plan with deadlines and owners.

Shows rational use of public resources.

3. Implementation

Execute corrective measures, monitor progress and evaluate effectiveness.

Changes implemented in procedures or infrastructure.

Creates the material basis for reliable public services.

4. Embedding

Integrate new practices, audit compliance and increase process maturity.

Transformation of organizational culture.

Converts episodic trust into long-term confidence.

Digital citizenship education and closing the digital divide

Full digitalization of public services will not increase trust if citizens lack the skills, access or psychological readiness to use them. Digital education should be treated as part of the state’s trust infrastructure.

01Critical thinking

Resistance to disinformation, manipulation and deepfake risks.

02Digital rights

Understanding rights and freedoms in the digital environment.

03Civic tech

Active participation through online platforms and interactive civic tools.

04Safety and well-being

Psychological well-being, cyber hygiene and responsible online behavior.

Modernizing Ukraine’s public service: communication, respect and accessibility

For Ukraine, trust in public institutions has both defense and state-building significance. Respect for the individual, plain language, accessible services, digital literacy and transparent data protection should become a standard of public service rather than isolated campaigns.

Plain languagePlain language and easy-to-read communication

Replacing bureaucratic language with clear, understandable and respectful state communication.

StudyiЯWritten communication for public servants

Short programmes that improve interaction with citizens, partners and media.

Diia.EducationMass digital learning

Digital-literacy testing, professional series, cyber hygiene, AI, online safety and digital-rights education.

Barrier-free stateAccessibility as a state standard

Accessible content, interfaces and procedures for different groups of citizens.

Strategic conclusions and system-level recommendations

Based on international standards, the experience of Estonia and Finland, OECD trust practices and the Ukrainian modernization context, the priority is not a single digital reform. The priority is a comprehensive operating system of public trust.

01Introduce sovereign citizen control over data

Integrate a Data Tracker into public services so citizens can see who accessed their data, when and on what legal basis. Unauthorized access should trigger personal accountability.

02Shift to applied Academy-style public-service education

Move professional development away from long theoretical programmes toward short practical modules with verifiable outputs.

03Codify a plain-language standard

Establish requirements for clear language in government documents, instructions, forms, services and public communication.

04Build behavioral integrity infrastructure

Replace formal lectures with practical simulations covering conflicts of interest, pressure, compliance and whistleblower protection.

05Implement lessons management

Standardize the capture, analysis, prioritization and correction of systemic errors after crises.

// platform implication

Gov.Academy as professional trust infrastructure

Practical courses, research briefings, assessments, microcredentials and verifiable certificates should operate as one integrated system. The system trains the public servant, verifies competence, documents evidence, builds a portfolio and strengthens the institutional reliability of the state.